Fleming Wright
06/09/2024 · Primary School
What type of pivot is needed when the customer that is studied is not representative of who will buy the product at a larger scale? customer segment platform customer need
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When the customer that is studied is not representative of who will buy the product at a larger scale, the type of pivot needed is a **customer segment** pivot. This involves shifting the focus to a different group of customers whose needs and behaviors may be more aligned with the broader market you aim to serve. By identifying and targeting a more representative customer segment, you can better align your product offering with the actual market demand.
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A **customer segment** pivot is needed when the studied customer is not representative of the larger market.
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