Answer ALL the questions in this section. TOPIC KANAHAB, a leading baby's food manufacturing company, has been facing challenges in its procurement processes. Inefficiencies in purchasing have led to delays in production and increased costs. To address these issues, the company has decided to revamp its purchasing process and strengthen its supplier relationships through effective Supplier Relationship Management (SRM). You have just started working at KANAHAB as a purchasing manager. Answer each of the following three questions with a concrete example to back up your response. Question 2 Discuss the various steps to Supplier Relationship Management (SRM) success. Use relevant examples from KANAHAB to support your answer.

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1. **Supplier Segmentation**: Categorize suppliers based on importance, like organic ingredient suppliers as strategic and packaging materials suppliers as tactical. 2. **Establishing Clear Objectives**: Set goals like reducing lead times or costs, aligning with business goals. 3. **Building Communication Channels**: Regular meetings for performance metrics and problem-solving, e.g., discussing late deliveries. 4. **Performance Measurement and Feedback**: Use KPIs to evaluate suppliers, like on-time delivery and quality. 5. **Collaboration and Innovation**: Engage suppliers in product development, e.g., creating new organic baby snacks. 6. **Risk Management**: Assess risks and diversify suppliers, e.g., for natural disasters affecting production. 7. **Continuous Improvement**: Seek supplier feedback and adjust processes, e.g., streamline ordering systems.

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