I chose upper "Upper Midscale Middle Age Family Mix" for Subaru. This best fits my target audience due to the outdoor traits, income, and age. "Residents in White Picket Fences look a lot like the stereotypical American household of a generation ago: upper-midscale couples, some with children. But the current version reflects changing patterns, with some parents just beginning to start families while others approach the empty-nest stage as their children age. They enjoy grabbing a quick bite at Qdoba or Zaxby's, attending major league soccer events, and shopping at stores like Academy Sports + Outdoors." (Claritas). How would you use this segment information for promoting your product or service to your targeted individuals for Subaru?

To effectively promote Subaru to the "Upper Midscale Middle Age Family Mix" segment, we can leverage the characteristics and preferences of this target audience. Here’s a strategic approach to marketing Subaru to this demographic: ### 1. **Tailored Messaging:** - **Family-Oriented Messaging:** Highlight Subaru's safety features, spacious interiors, and reliability, which are crucial for families. Use slogans like "Adventure Together" or "Safety for Every Journey" to resonate with parents. - **Outdoor Lifestyle:** Emphasize Subaru's capability for outdoor activities, such as camping, hiking, and road trips. Showcase the vehicle's all-wheel drive and cargo space for outdoor gear, appealing to families who enjoy spending time in nature. ### 2. **Content Marketing:** - **Family Adventure Stories:** Create blog posts or video content featuring families using Subaru vehicles for outdoor adventures, family road trips, or attending sports events. This can inspire potential customers and create an emotional connection. - **User-Generated Content:** Encourage current Subaru owners to share their family experiences with the vehicle on social media, using a specific hashtag. This can build community and trust among potential buyers. ### 3. **Targeted Advertising:** - **Social Media Campaigns:** Utilize platforms like Facebook and Instagram to target ads specifically to upper midscale families. Use imagery of families enjoying outdoor activities in their Subaru vehicles. - **Local Events Sponsorship:** Sponsor local family-friendly events, such as soccer games or outdoor festivals, where you can showcase Subaru vehicles and engage directly with your target audience. ### 4. **Promotions and Incentives:** - **Family Packages:** Offer special promotions for families, such as discounts on family-friendly features (like roof racks for bikes or camping gear) or financing options that make it easier for families to purchase a vehicle. - **Loyalty Programs:** Create a loyalty program that rewards families for their continued patronage, such as discounts on service or accessories. ### 5. **Community Engagement:** - **Partnerships with Local Businesses:** Collaborate with local restaurants like Qdoba or Zaxby’s to offer discounts for Subaru owners, creating a sense of community and encouraging brand loyalty. - **Outdoor Events:** Organize or participate in community outdoor events, such as family hikes or sports tournaments, where families can test drive Subaru vehicles in a fun, engaging environment. ### 6. **Safety and Reliability Focus:** - **Highlight Safety Ratings:** Use marketing materials to emphasize Subaru's safety ratings and features, which are particularly important to families. Create informative content that explains how these features protect families on the road. - **Testimonials:** Share testimonials from families who have experienced the safety and reliability of Subaru vehicles, reinforcing trust and credibility. ### 7. **Digital Engagement:** - **Interactive Tools:** Develop online tools that allow families to customize their Subaru vehicles based on their specific needs (e.g., family size, outdoor activities). This can enhance engagement and help them visualize their ideal vehicle. - **Email Campaigns:** Create targeted email campaigns that provide tips for family road trips, outdoor activities, and vehicle maintenance, positioning Subaru as a helpful resource for families. By aligning Subaru's marketing strategies with the values and lifestyles of the "Upper Midscale Middle Age Family Mix," the brand can effectively connect with this audience, driving interest and ultimately sales.